How important is your welcome email to create a lasting first impression?


"You don't get a second chance to make a first impression," said James Uleman, Ph.D., a psychology professor at New York University and researcher on impression management.

A study from Princeton University has found that people make judgments on attractiveness, likability, and trustworthiness within a fraction of a second!

Did you know that your Welcome email determines whether your subscribers will want to interact with you again? Therefore, creating and sending a well-thought-out first email when people first sign up to join your online community is a huge determinant of your future success with email marketing.

Did you know that according to a recent Epsilon study, typically Welcome emails have some of the highest open rates (60 to 70 percent) which, by the way, is a much higher rate than subsequent emails?

According to Constant Contact, in May 2022, the average email open rate was about 30.35% across all industries.

A variation or a compliment to a Welcome Email is a Welcome...

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Seven Secrets to Make Your Clients Fall in Love with Your Lead Magnet


You may be wondering, are Irresistible Lead Magnets still an effective way to attract new clients, and should you invest time to create one?

You may agree that business owners are always wondering how to attract more quality leads to their websites. As the cost of paid ads continues rising, entrepreneurs want to generate more organic traffic. Organic leads enjoy a 14.6% close rate compared with outbound marketing’s 1.7%. According to HubSpot outbound leads cost 39% more than inbound leads.

One of the most traditional and still effective ways to attract people from social media to your website is by offering a FREE Irresistible Lead Magnet.

What is a Lead Magnet?

A lead magnet is a marketing tactic that you can use to attract potential customers to your website or lead capture page. It is a free product, service, or digital content that you offer in exchange for contact details from potential ideal clients. Lead magnets can be in the form of a PDF document, an online course, an...

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How You Can Trust Email Like A Good Friend

I cannot believe that some of my business friends speak negatively about one of my most trusted friends.

I am curious.

What is the longest business relationship that you have ever had?

The longest business relationship that I have had, has lasted well over 12 years.

Therefore, you can Imagine my surprise when I hear other business friends speaking negatively about one of my best friends.

By the way, please stay with me because I promise this story has a happy ending.

By now, you may know that I have been in business for over 12 years.

Well, I have worked with this business friend for that long!

Of course, my friend has been around for a lot longer than 12 years and because my friend is old some people think that my friend is out of sync with today’s rapidly evolving digital world.

Although my friend is older, I continue trusting my friend because I trust the results I have obtained. As a matter of fact, I will share some results I have obtained lately.

Some people think and...

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Simple Ways Your Online Marketing Can Be Better

Want to Know Why Your Online Marketing Is Not Working?

Have you attended a webinar recently and started using a new digital tool because it was suggested to you by the speaker?

Have you been posting and getting on social media every day in hopes of generating brand awareness and leads, but instead have received offers from others trying to sell something to you?

If you can relate to any of the statements above, then I want to invite you to find out Why Your Online Marketing Is Not Working.

Do you believe that trying different marketing tactics and waiting to see if something sticks is a strategy?

Because it is not!

If you want to increase your brand awareness and lead generation, you must first understand the importance of having a strategy. I have a strategy that may work for you and you can find out if it is for you by taking our quiz at the end of this article.

It is normal for us to get excited about using the newest shiniest technology that we are presented with because we have...

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How to Attract 100 New Leads When You Suck at Marketing


If you suck at marketing the title of this blog may have caught your attention. (it may take you less than 5 minutes to read it!)

This is a quick blog summary of a 90-Minute LIVE Hands-on, intensive, virtual seminar, and tutorial that I do at

While it is simple for me to attract 100 new leads because I have over 15 years of experience, I know that you may be thinking that it may not be so “easy” for you. But do not worry because I am going to share very simple steps with you here and then I will invite you to check out all the ways that you can grow your business by attracting leads when you join our Virtual Seminar with a similar title. Yes, we do a hands-on, tutorial where I walk you step by step on how you can do the 5 steps, I share with you here in about 1 hour.

That is right, everything I am sharing with you below you can do in 1 hour with me!

The first step that professionals like me recommend when you want to generate leads is to have a Strategy...

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Accelerate the Growth of Your Business by Marketing in The Inbox

Accelerate the Growth of Your Business by Marketing in The Inbox

How Investing $20 a month Can Make You Thousands of Dollars Every Year

Presented by Evie Hernandez

Bizniversity® Strategic Growth Speaker

Did you know that according to the Direct Marketing Association, email generates $38 for every $1 spent?

That is an astounding 3,800% ROI!

Email Marketing is one of the most effective options available for you to grow your business.

In 2019, global email users amounted to 3.9 billion users (Statista, 2020).

This figure is set to grow to 4.3 billion users in 2023 (Statista, 2020).

That’s half of the world’s population!

According to HubSpot, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.

99% of consumers check their email every day.

59% of respondents say marketing emails influence their purchase decisions.

This statistic clearly shows that email...

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