You may be wondering, are Irresistible Lead Magnets still an effective way to attract new clients, and should you invest time to create one?
You may agree that business owners are always wondering how to attract more quality leads to their websites. As the cost of paid ads continues rising, entrepreneurs want to generate more organic traffic. Organic leads enjoy a 14.6% close rate compared with outbound marketing’s 1.7%. According to HubSpot outbound leads cost 39% more than inbound leads.
One of the most traditional and still effective ways to attract people from social media to your website is by offering a FREE Irresistible Lead Magnet.
What is a Lead Magnet?
A lead magnet is a marketing tactic that you can use to attract potential customers to your website or lead capture page. It is a free product, service, or digital content that you offer in exchange for contact details from potential ideal clients. Lead magnets can be in the form of a PDF document, an online course, an...