"You don't get a second chance to make a first impression," said James Uleman, Ph.D., a psychology professor at New York University and researcher on impression management.
A study from Princeton University has found that people make judgments on attractiveness, likability, and trustworthiness within a fraction of a second!
Did you know that your Welcome email determines whether your subscribers will want to interact with you again? Therefore, creating and sending a well-thought-out first email when people first sign up to join your online community is a huge determinant of your future success with email marketing.
Did you know that according to a recent Epsilon study, typically Welcome emails have some of the highest open rates (60 to 70 percent) which, by the way, is a much higher rate than subsequent emails?
According to Constant Contact, in May 2022, the average email open rate was about 30.35% across all industries.
A variation or a compliment to a Welcome Email is a Welcome Page on your website.
The way I typically do this is by having a subscriber land on a Welcome page immediately after they sign up for one of my Irresistible Lead Magnets.
I like to do this because you can add a video to a Welcome Page on your website.
A Video can be far more memorable and engaging. Plus, with a video they can feel who you are because a video engages two of our human senses – our auditory and visual.
Remember, with a video you can also remind your readers to add your email address to their inbox as well as to make sure they check their inbox immediately to see an automated email from you.
(By the way, this is my preferred method of doing this because sometimes clients sign up for Lead Magnets and if they do not land on a page right away, they may forget to look for what they requested via email. Moreover, because you want to get them in the habit of opening your emails, you want to make sure they add your email address to their inbox.)
Below are a few key components you must remember when creating your Welcome email:
When writing your email, please remember to welcome, congratulate, and thank them for joining your email community.
Set their expectations for what you will do next or if you do not have the next steps planned, ask them what they want.
If you know what is next for them, you can share the details and begin getting them excited about your future emails.
A few things you may want to say are:
“Please remember to look in your inbox because your next email will be in 2 days.”
“In the next email, I will share. . . ”
Be aware that the best way to begin this relationship is by including a complete Welcome Email Automation Sequence that ideally has a total of at least seven emails.
Perhaps, like many of my clients, you may be asking yourself, “What should I say in my first welcome email?”