Bizniversity®

NOTE: (This article is intended to help stressed and frustrated business owners who are sick and tired of being sick and tired over their lack of sales results. If this, is you, and you are open and receptive to change because you are determined to improve your business, then I hope that this will be a good read.)

If your strategy sucks, STOP wondering why you are not attracting sales

Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again but expecting different results.”

I sometimes think that some business owners may be acting a bit insane when their strategy sucks, and they are unwilling to even listen to what may be perhaps a better way of doing business.

Now that I have written that, I will confess that I – myself - have been a bit insane in my own business from time to time. LOL

I say that because I have ignored or at times did not want to face the painful reality that I should change my...

An irresistible lead magnet is a juicy and compelling piece of content that captivates your ideal client prospect so much that they MUST have it.
You know you created the perfect lead magnet when your ideal prospect has no choice but to give their email to subscribe to your list because they want whatever it is your offering. They want it like a thirsty person wants water after walking hours in the dry desert.
When thinking about the experience you want to have your ideal client have when you offer it to them it is like a piece of the sweetest, most mouthwatering dark chocolate treat that I can offer you.
You can also think of it like a “FREE view” that you give out to entice them.
There are so many types of lead magnets that you can create.
For example, you can create a PDF as an eBook, a video, or a cheat sheet list of tips.
The idea is that people can only access this by opting-in to your lead magnet.
An irresistible lead magnet is your first step in the client-buyer...

I cannot believe that some of my business friends speak negatively about one of my most trusted friends.

I am curious.

What is the longest business relationship that you have ever had?

The longest business relationship that I have had, has lasted well over 12 years.

Therefore, you can Imagine my surprise when I hear other business friends speaking negatively about one of my best friends.

By the way, please stay with me because I promise this story has a happy ending.

By now, you may know that I have been in business for over 12 years.

Well, I have worked with this business friend for that long!

Of course, my friend has been around for a lot longer than 12 years and because my friend is old some people think that my friend is out of sync with today’s rapidly evolving digital world.

Although my friend is older, I continue trusting my friend because I trust the results I have obtained. As a matter of fact, I will share some results I have obtained lately.

Some people think and...

What does that mean?

What does that mean to your business today?

Why should you care?

I mean why should you care because after all, 2020 is gone.
The year 2020 may be gone, but perhaps not completely forgotten.

Yes, it is true that for the first time we can say, “hindsight is 2020”.
What does that phrase mean?

When I Googled it, this is what I found:

“This expression means: It's easier to analyze and evaluate situations when we're looking back on them in the past, than when we're in the present moment. The word hindsight refers to looking back or reflecting on things in the past, and 20/20 refers to perfect vision.”

From a business perspective, what does that mean to you today as we enter the first week of work in 2021?

I want us to focus on the word “hindsight” as reflecting on things in the past.

Perhaps as we look back to 2020, we may say that everything we should have known became obvious.
What does that mean to you?

As I reflect on...

Are you wondering why your business is not growing?

One of the reasons why your business may not be growing is because you are not building a steady list of prospects and clients.

Why are you not growing a list?

In my over 12 years as an Email Marketing Practitioner, I have found that professionals fall into 1 of 3 possible categories.

Category #1: The come by and buy and so long goodbye business.

Maybe you are like one of my past clients, let's call him Bob, he was in business for over 30 years but had been enjoying selling to clients who walked in his establishment without ever really keeping track of his buyers’ emails or data.

Category #2:The one-time wonder business!

Are you the one-time wonder business type? This type has over 2000 email addresses of past and prospective clients, but you either sell them once and never again because you never know how to sell them – let alone how to leverage retargeting to sell more to those who bought in the past.

 Category...

Did you know that Facebook groups are one of the best ways to generate leads in 2020?

Why?

Because Facebook is one of the world’s main social media platforms.

Why are Facebook Groups so powerful?

Because professionals like you are looking to connect and network online.

Business owners like you are looking for more personal interaction the way they used to experience it in person.

You may be wondering, what is the difference between a Facebook Group and a business page.

A Facebook Group can be hosted by a person, a company, or an organization to gather people who have a common interest.

It could be where “members” of a community come together to hold each other accountable and grow together.

A Facebook business page is different because it is more branded to the company that it represents, and it is a place to promote their products, services, and solutions.

The biggest benefits of having a Facebook Group are:

• Increase connection because you can close the group and...

Want to Know Why Your Online Marketing Is Not Working?

Have you attended a webinar recently and started using a new digital tool because it was suggested to you by the speaker?

Have you been posting and getting on social media every day in hopes of generating brand awareness and leads, but instead have received offers from others trying to sell something to you?

If you can relate to any of the statements above, then I want to invite you to find out Why Your Online Marketing Is Not Working.

Do you believe that trying different marketing tactics and waiting to see if something sticks is a strategy?

Because it is not!

If you want to increase your brand awareness and lead generation, you must first understand the importance of having a strategy. I have a strategy that may work for you and you can find out if it is for you by taking our quiz at the end of this article.

It is normal for us to get excited about using the newest shiniest technology that we are presented with because we have...

If you suck at marketing the title of this blog may have caught your attention. (it may take you less than 5 minutes to read it!)

This is a quick blog summary of a 90-Minute LIVE Hands-on, intensive, virtual seminar, and tutorial that I do at Bizniversity.com.

While it is simple for me to attract 100 new leads because I have over 15 years of experience, I know that you may be thinking that it may not be so “easy” for you. But do not worry because I am going to share very simple steps with you here and then I will invite you to check out all the ways that you can grow your business by attracting leads when you join our Virtual Seminar with a similar title. Yes, we do a hands-on, tutorial where I walk you step by step on how you can do the 5 steps, I share with you here in about 1 hour.

That is right, everything I am sharing with you below you can do in 1 hour with me!

The first step that professionals like me recommend when you want to generate leads is to have a Strategy...

Accelerate the Growth of Your Business by Marketing in The Inbox

How Investing $20 a month Can Make You Thousands of Dollars Every Year

Presented by Evie Hernandez

Bizniversity® Strategic Growth Speaker

Did you know that according to the Direct Marketing Association, email generates $38 for every $1 spent?

That is an astounding 3,800% ROI!

Email Marketing is one of the most effective options available for you to grow your business.

In 2019, global email users amounted to 3.9 billion users (Statista, 2020).

This figure is set to grow to 4.3 billion users in 2023 (Statista, 2020).

That’s half of the world’s population!

According to HubSpot, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.

99% of consumers check their email every day.

59% of respondents say marketing emails influence their purchase decisions.

This statistic clearly shows that email...

How to Position Your Business in This Time Of Disruption

The Business Resiliency Strategy that will Drive Results

Whether your business has been directly impacted by the Coronavirus because you were forced to close it, or because like me, someone in your family has fallen ill and died from it, we have all been impacted in some way by the current situation.

You may agree that life is always changing, and it seems that as business owners we always must deal with change.

If at any time in your life, you had an experience like I did when I suffered a horrible illness that put me in the hospital for 9 days and resulted in me having a total financial breakdown due to an unsurmountable amount of medical bills, you may feel as I do: If you and I survived those situations we can survive this situation too.

You will agree that to succeed in business, we must have resiliency. Becoming an entrepreneur is synonymous with flexibility and the ability to bounce back.

At times, being a small...